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Video Marketing

Video Marketing involves the creation and distribution of short videos that can help you convey your marketing or organization message without the high cost associated with traditional media advertising.

With video you can create your business brand and provide information about you, your products and services. Properly created and syndicated, short videos induce viewers to take action and share that message with others producing a viral marketing impact that far outlasts traditional media spots and advertising.

Internet users are inundated with useless information but are quickly drawn to interesting or informative videos.

In fact:

Reports show that more than 50% of the U.S. population will watch videos online this year

Video marketing also has the advantage of being a more personalized form of information dissemination than traditional advertising and, done correctly, will be received by the viewer as an educational piece that enhances credibility and builds relationships. Video Marketing allows the videographer to communicate with visitors and potential visitors in ways that were impossible for any but the biggest advertisers until recently.

In an era when instant results are the becoming the norm, conevying your message by video puts your business in the driver's seat to attracting new customers and sales. But you must quickly engage your viewer and then provide cross platform options for them to take direct action to ask for more information or make a purchase decision.

Videos are a powerful tool to drive visitors to your website and to engage them once they arrive. Videos embedded on your website and landing page are statistically proven to convert visitors to subscribers and customers better than those without.

Creating new videos on a regular basis for your website and online marketing efforts will help your business grow as visitors will return to see your next video offering !

The final result can be a stream of visitors and sales for years to come, at no additional post production cost, as your video will become a sustainable web asset. Video hosting sites will not charge you to display your videos to their massive audiences providing you an almost endless number of potential viewers and customers.

To be a success, your video must include:
1- Quickly capture the viewer's interest through in less than 7 seconds
2- Be optimized your target audience and the search engines
3-Utilize proper distribution and syndication.

Due to the relatively low cost of producing videos for online distribution, the return on your investment can be literally mind boggling.

Greenpoint Marketing can produce one or a series of customized videos for your business, plus create your own video channel online to help your business dominate your local or online market. For more information on how to get started today email: Director (AT) GreenpointMarketing.com


 

 


 

 

 A Thought                 

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