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Marketing and Advertising Resources


Direct Marketing Association -http://www.the-dma.org/  information and services for direct marketers and consumers.

Adweek30 - http://www.adweek.com  providing information on the latest advertising trends, for marketing and media professionals.

Adage  http://www.adage.com/latestnews reporting on marketing, advertising and the media.

Advertising Resources - http://www.library.umass.edu/subject/business/advertising. html   Reference books listed here provide a wealth of current advertising information.

Historical Timeline of Political Ads - http://www.pbs.org/30secondcandidate/front.html

Nielsen Services - http://acnielsen.com/ capture point-of-sale and causal information from all retail channels, highlighting incremental changes in market dynamics."

Comscore Network - http://www.comscore.com/  The Neilsen of the Internet, this site features the ranking of the Top web sites!

Ad Critic - http://www.adcritic.com/  collection of television commercials in QuickTime format that aspires to have "practically any ad you have seen on TV."

Archive of Classic Print Ads -  http://www.adflip.com/

Copyright Information - http://fairuse.stanford.edu/  Copyright- law information during the explosion of online technology. 

 

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